[FRAMED]: Jason Fox, Creative Director, Immersive

Framestore
2 min readMay 15, 2020

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[FRAMED] exists to shine light on Framestore’s most fascinating cast of characters: its people. Presented with a probing list of questions and a demandingly short deadline, this feature puts the hopes, dreams, and desktops of our MVPs on the digital wall, for all to see. Welcome to [FRAMED], Covid lockdown special.

Jason Fox in full lockdown

What are you guilty of?

Constant laziness; it’s a miracle I’m answering these questions.

What was your last brush with danger?

Went to Aldi the other day

Your last brush with greatness?

Had words with Keanu Reeves for trying to steal my taxi once.

Your worst character fault?

Lying

Your most shining quality?

Honesty

You’re on the lam, where are you headed?

I’ll be in the garage tooled up, metaphorically and literally.

Who’s your partner-in-crime?

That clone I keep around

Fantasy cellmate?

Houdini

Your greatest achievement?

Not dying

Most valuable skill?

Lying

Go on, share a humblebrag:

I survived a total safety harness failure on a large roller coaster

Name your vice/pet peeve?

Lying

The DREAM project would entail:

A high chance of casualties

Your career highlight to date:

Working out how to find a playlist in shotgun

This week I learnt that:

Strong bread flour DOES make a difference

What’s your current view?

Well, it looks a hell of lot like my bedroom

Give us a desk tour:

To the south a GoBot train. To the east a small rubber rat. To the north a framed picture of Boushh the bounty hunter. To the west Domocon dressed at Batman.

What do you need to work, on the daily?

A computer, tea, 6-dof motion base, biscuits.

Framestore is, to you, in three words:

Where I work

Best thing about your work environment?

I can touch my bed

Framestore is great at:

Pixels

Favourite art form?

Sticking shells on tissue boxes.

Favourite image?

Anything from lolcats

Fictional character you’d like to hang with?

Q

Happiness looks like:

Ian Spendloff

Framestore art director Ian Spendloff

If not here, then where?

There

What do you think of too often?

Should I buy new Crocs?

And not enough?

Work

Couldn’t live without:

Insulin

If you ruled the world:

I wouldn’t recommend it

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Framestore
Framestore

Written by Framestore

A global creative studio spanning film, advertising and content. Find more at framestore.com

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